Q. Do HomeGift programs mean buyers and sellers have to compromise in getting the best agent?
A. No. Buyers and sellers participating in HomeGift’s programs control agent selection. HomeGift works with top agents and lets each participant decide which agent to choose. Participants can use agents they know or let one of our experienced real estate counselors pre-screen agents and give them choices. HomeGift doesn’t steer buyers and sellers toward any one firm because we work with all of them.
Q. What about getting the best price when buying or selling?
A. HomeGift may help participants select the best agent for their needs and market, but nothing else changes in the way program participants buy or sell properties through agents. Sellers still negotiate commissions and decide sales prices. Buyers pick the agents that are right for them and aggressively negotiate the best deals on purchases. Prudent agent selection is one of the most important factors in a successful real estate transaction.
Q. Buying or selling a house is complicated enough, why would I want to think about a charity now?
A. Registering for the program takes less than 4 minutes. There is no paperwork to get your rebate. There is no paperwork to make a tax deductible donation. Nothing changes in the way you engage your agent, or the way you ordinarily buy or sell - except you get a rebate check in the mail after closing. One more thing: Its free!
Q. Where does the cash rebate come from?
A. The cash rebate is coming out of a “referral fee” that real estate brokers willingly pay each other in exchange for the referral of buyers and sellers. Agents who work with HomeGift pay us a referral fee for each transaction they close with one of the millions of non profit supporters that our programs reach. The participant’s cash rebate comes out of this fee that HomeGift is paid. After closing, we give back up to 70 percent of our referral fee to you the partipating buyer or seller in the form of a check.
Q. Do “referral fees” cost any more?
A. No. Referral fees come out of – are not added to – the agent’s commission. They do not cost buyers or sellers any more because agents consider them “a marketing cost” to get more business. As always, buyers and sellers still negotiate commission rates as part of choosing their agent.
Though most buyers and sellers are unaware of them, referral fees are a standard industry practice. They occur in some 40 percent of all real estate transactions and their use is growing, according to a recent article published by the National Association of Realtors:
